Thursday, May 14, 2009

Partner News: A Bigger Window Than You Realized—Embedded Opportunities

Microsoft Partner Program
Microsoft Partner Program
May 14, 2009
You are receiving this newsletter as a benefit of your organization's partnership agreement with Microsoft.
From the Editor
In this week's newsletter, we explore an opportunity that's taking many partners by surprise. Applications you're currently developing may qualify as embedded products—and fit into a market that's expected to encompass three billion devices. And if you sell Windows operating system solutions, you may find that Windows Embedded devices sometimes meet the needs of enterprise customers—more cost-effectively than full-featured operating systems. And that makes you competitive in a tough economy. New ways to leverage existing products and networks to make more money. That's always great news.
Extend your network, applications, and business with Windows Embedded.   
How devices and applications "talk" with one another is the foundation of the world we work and play in today. The public-private Artemis Joint Undertaking has projected the embedded device market to grow to 16 billion devices by 2010 and to over 40 billion by 2020. Devices in play include GPS systems, RFID scanners, ATMs, point-of-sale (POS) stations, media players, medical monitors, gaming devices—the list grows as we expand our conception of a connected world.

Windows Embedded is a family of operating systems that offers familiar tools and technologies for developers to quickly bring the next generation of smart, connected, service-oriented devices to market. Explore this technology through a series of webcasts. Later this month, two webcasts can help you determine whether your current projects might qualify as embedded devices.

Video outlines the Windows Embedded vision.Video outlines the Windows Embedded software-plus-services vision.

You'll also find instruction about how Windows Embedded technologies can help you provide cost-effective solutions to industrial customers, with real-time, connected capabilities to help you maximize development resources and customer satisfaction.

You can adapt your business model in a lot of ways to take advantage of the Windows Embedded opportunity. Begin exploring today.
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Just getting started? SPARK your imagination—play with Windows Embedded technology as a hobbyist, share what you learn, win prizes.
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Case study: Restaurants improve profitability and customer service with robust point-of-sale system.
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Windows Embedded speeds market entry for Ambo! Web multimedia payphone.
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And meet one-on-one with a Windows Embedded specialist at the 2009 Worldwide Partner Conference (WPC).
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Unified Communications: Focusing on Cost Savings
Address customer concerns by demonstrating how Microsoft unified communications solutions can help your customers save money. Demand-generation resources from the cost savings kit can help you to communicate the value of your solution at every stage of the sales cycle, from qualifying to proof of concept.
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Explore the 2009 Worldwide Partner Conference Online
Visit Digital WPC to register, access conference information, and browse partner content, including videos and social media. If you're already registered, you can start booking sessions and use the networking tool to build your calendar.
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Customer Financing Promotions
Take advantage of the latest IT financing promotions—including SmartPay and Microsoft Open Value with SmartPay—to help you close more deals. And download customer-ready and partner-ready presentations and flyers to start driving Microsoft Enterprise Agreement sales and renewals with predictable payments from Microsoft Financing..
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Windows 7 and Windows Server 2008 R2 Software in MAPS
Sign up or renew your subscription so you don't miss out. Microsoft Action Pack Subscription (MAPS) is scheduled to include Windows 7 Professional and Windows 7 Ultimate upon release to manufacturing (RTM). Windows 7 Professional is built specifically with the needs of the smaller company in mind, and has powerful networking, mobility, and security capabilities that can be extended and customized to fit your clients' needs. Increase your revenue and solidify customer relationships through services like data transfer, data backup, and network configuration.

MAPS will also include the Windows Server 2008 R2 Enterprise operating system, when it's released to manufacturing. This software is designed to help your customers reduce operating costs and increase efficiencies by providing enhancements to virtualization and remote connectivity solutions.
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Speedy, Anytime Access to Your Software Benefits
Starting in June, you can download Microsoft software—including MAPS—and manage keys and licensing benefits. All from one easy-to-use location. Take the first step today. Make sure you and your colleagues each have an active individual Partner Program account. Here's how.
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Get Genuine Windows Agreement for Academic Available Soon
Starting June 1, this new agreement opportunity will be ready for sale to schools. Find out how you can build revenue while offering your customers the protection of genuine software.
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LicenseWise Updates
As of March 31, Microsoft LicenseWise for Volume Licensing includes support for the Microsoft ISV Royalty Licensing Program. In addition, LicenseWise was localized in Japanese for basic functionality.
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New SPLA Extended-Term Licenses Available at 12% Savings
New extended-term licenses now allow Microsoft Services Provider License Agreement (SPLA) partners to license select Microsoft products for up to three years as a single license acquisition—and receive up to 12 percent savings.
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New Software Assurance Selling Scenarios
Boost renewal revenue by encouraging your customers to activate and use the Software Assurance benefits that they already have. Find sales guidance and customer brochures that focus on customer scenarios for Windows desktop operating system migration and for maximizing the value of the Microsoft Office system platform.
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Receive up to US$500 in Rebates for Server Services
Until June 30, earn rebates when you sell and provide services for the Windows Server 2008 operating system and Windows Essential Server Solutions.

Software News
Windows Vista Service Pack 2 (SP2) released to manufacturing.
Download Windows Server 2008 R2 Release Candidate (RC).
2007 Microsoft Office Suite SP2 released.
Get on the list for invitations to the Microsoft Office 2010 technical preview.
Windows Server 2008 Hyper-V failover cluster requirements available.
Microsoft Visual Studio AJAX Profiling Extensions now available.
What kind of partner are you? Find tailored, dedicated resources.
Pledge support for Windows 7 and Windows Server 2008 R2 at the Windows Compatibility Center—reach millions of customers.
See what partners are saying about Windows 7 on Twitter.
Jump to Portal Resources
Directory of official Microsoft team blogs.
Visit the Microsoft Partner Program Portal.

©2009 Microsoft Corporation. All rights reserved. Microsoft, Azure, Hyper-V, Visual Studio, Windows, Windows Live, Windows Server, and Windows Vista are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. All other trademarks are property of their respective owners.

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