Thursday, November 18, 2010

Business Insights: Increase Your Marketing Effectiveness with Microsoft Dynamics CRM Online

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Business Insights—November 2010
In This Issue
Build an Opt-in List
Tracking and Managing Your Customers
Drive Marketing ROI in the Cloud
The New Windows Phone
Jamie Tozzi General Manager U.S. Microsoft Dynamics CRM Microsoft Dynamics CRM Online Helps Maximize the Impact of Your Marketing Campaigns
Businesses today are realizing the value of having loyal customers and are creating opt-in lists with prospects who are interested in receiving ongoing products and services communications. Learn how you can decrease the cost of marketing, increase opportunities, and help your organization build a successful marketing program using Microsoft Dynamics CRM Online.
Five Ways to Build an Opt-in List Through Online Marketing
Building a list of interested prospects who want to receive regular communications from you can increase your marketing effectiveness. Learn five ways to grow your opt-in email list.
Read the full article online
Learn More About Microsoft Dynamics CRM Online
Build Loyalty by Managing Your Customers Better. Try Microsoft Dynamics CRM Online Free for 30 Days.
Video Case Study: Athletic Apparel Manufacturer Sees Success Across the Board with CRM Solution
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Digital Events
Drive Marketing ROI in the Cloud with Microsoft Dynamics CRM Online
Learn about customers who have used Microsoft Dynamics CRM Online to address areas such as Internet marketing and web-to-lead capture, campaign planning and budgeting, marketing list data management, event management, marketing workflow, lead distribution and qualification, and marketing analytics.
Available on Demand
Drive Sales, Marketing, and Service Success with Microsoft Dynamics CRM Online
For organizations of all sizes, Microsoft Dynamics CRM Online is an on-demand customer relationship management solution that is fast, flexible, and familiar. It is available over the Internet or through Microsoft Outlook. See the product in action, and hear examples of successful customers managing their customer relationships in the cloud.
Available on Demand
Offers
The New Windows Phone Is Now in Stores!
Windows Phone
Introducing a different kind of phone, designed to bring together what you care about most—easier and faster. The only phone with Microsoft Outlook Mobile so you can sort, scan, and manage your work and personal mail with ease.
Buy yours*
Turn on Presence: Microsoft Lync Server Standard CAL + Core CAL Promotion
Microsoft Lync
Save up to 50 percent** on Microsoft Lync Server Standard Client Access Licenses (CALs) with the purchase of a Core CAL or Professional Desktop. This limited-time offer provides a cost-effective way for new and renewing customers to turn on presence and instant messaging in Microsoft Exchange Server, Microsoft SharePoint Server, and Microsoft Office on every desktop.
Learn more
OEM Windows Server Mail-in Rebate
Windows Server 2008 R2
From October 1 to December 31, 2010, you could qualify for rebates ranging from $25 USD for Windows Server 2008 R2 Foundation and up to $400 USD for Windows Server 2008 R2 Datacenter when buying from our participating partners.***
Learn more
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Microsoft Business Resource Center
Get free training on Microsoft software, online technical support, and insights that will benefit your business, all personalized to fit.
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Microsoft. Join today to get a FREE eBook, Work Without Walls.
Microsoft Partner Network. Find your perfect partner: Go. powered by Microsoft PinPoint
Tips & Tricks
Tracking and Managing Your Customers
This course introduces you to the four most commonly used record types, or entities, in Microsoft Dynamics CRM: accounts, contacts, notes, and activities. In addition, this course covers relationship roles, a feature that allows you to define how accounts, contacts, and opportunities are related to one another.
Importing Contacts to Microsoft Dynamics CRM Online
Learn how to import an established contact file with multiple email lists into Microsoft Dynamics CRM Online.
Microsoft Dynamics CRM Online Outlook Integration Demo
With Microsoft Dynamics CRM, users can leverage a wealth of new features and capabilities in the Outlook client.
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Downloads
Microsoft Dynamics CRM Online for Microsoft Outlook
Microsoft Dynamics CRM Online for Outlook enables access to the same data through Outlook as Microsoft Dynamics CRM Online. Only use this application with Microsoft Dynamics CRM Online.
Microsoft Dynamics CRM Online Email Router (for Microsoft Dynamics CRM Online)
The Email Router is an interface between the Microsoft Dynamics CRM Online system and the Microsoft Exchange Server 2003, Microsoft Exchange Server 2007, or POP3 email system.
White Paper: Microsoft Dynamics CRM Online: Security Features
Microsoft takes a holistic approach to providing a highly secure environment for Microsoft Dynamics CRM Online. After an overview of the inherent risks to three key areas of the service, the remaining sections of this paper describe how Trustworthy Computing, the Microsoft core commitment to build software and services that better help protect customers and the industry, is reflected in the design and operation of Microsoft Dynamics CRM Online.
Microsoft Store. Your Destination for High-Tech Solutions. Shop now
Announcing Marketing Mashup!
Check out the new Marketing Mashup, your one-stop location to learn the latest best practices to boost your small and midsize business. Bring your questions and our expert hosts will help guide you with all-up marketing, social media, web, communications, events, and lead generation. Let the mashup begin!
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* Pricing is determined by your service provider. New or selected service contracts may be required and other restrictions may apply. Please ask your service provider for further detail. For more details click here.

** The promotional pricing (up to 50 percent off of the Microsoft pricelist for Microsoft Office Communications Server Standard CAL) is available to customers who are acquiring a new or renewal Core CAL or Professional Desktop on Open Value, Select, Enterprise Agreement, and Enterprise Agreement Subscription AND attaching Office Communications Server Standard CAL to the Core CAL purchase. Customers must obtain the same number of Office Communications Server Standard CALs as the Core CALs they own. Valid through December 31, 2010. For more offer details and restrictions, please click here.

*** Valid on qualified purchases from October 1, 2010, through December 31, 2010. Rebate must be redeemed by February 15, 2011. For more offer details and restrictions, please click here.

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